During the spring of 2017, leaders from across IUPUI convened to discuss ways of improving safety for pedestrians, cyclists and drivers. A follow-up focus group with students identified the types of content and formats they prefer for receiving such PSAs.
Campaign assets
IU Communications' "Team Social" went to work, creating a series of GIFs, 10-second videos with the mascots and a video series enlisting the help of some of our on-campus daycare children. The videos were a hit with audiences, racking up views by the thousands on Facebook, Instagram, Twitter and YouTube.