What is an average day for an IU student? Our One Day / One Hoosier series seeks to answer just that. About once a month, our social media team packs plenty of snacks and mobile battery packs to document an entire day in the life of a Hoosier. These long days produce amazing rewards as prospective students, current students and alumni engage with the resulting Facebook posts, Tweets, Instagram posts and Snaps.
Primary documentation of the student's day lives on Snapchat and Twitter. Nearly 30 Snaps and 15 Tweets are posted throughtout the 12 hour day. Pre and post production include a landing page, blog story, and video. With the help of news writers, photographers, social media pros and students, nearly 50 pieces of content are produced for each episode of this series.
Our day with IU student August Merback starts at dawn over the McKinney Fountain outside Jacobs School of Music. More to come! pic.twitter.com/279pQcnoNK— Indiana University (@IUBloomington) October 11, 2016
Join us all day tomorrow on Twitter & Snapchat as we follow Gabby Casola on a day in the life of an IU student! pic.twitter.com/mM7fyPZMid— Indiana University (@IUBloomington) June 28, 2016
How does a tried & true Hoosier start their day? With some basketball, of course! Go Josiah! pic.twitter.com/B7dwc33PeV— Indiana University (@IUBloomington) July 29, 2016
Time for another walk across campus, this time to class in Jordan Hall. Not even mad. pic.twitter.com/fPBaKNCYrn— Indiana University (@IUBloomington) August 24, 2016
Augie shows off his mad mace-twirling skills. pic.twitter.com/QhMkaPNXjQ— Indiana University (@IUBloomington) October 11, 2016
Almost every day Julian stops at IU's Latino Cultural Center (La Casa) to eat his lunch and catch up with friends. pic.twitter.com/nSVskvcKu1— Indiana University (@IUBloomington) January 26, 2017
Through Facebook, Twitter and Instagram, each One Day / One Hoosier episode reaches nearly 300,000 people. Most importantly, Snapchat has generated some amazing engagement, with current students, alumni and prospective students submitting questions through Snapchat's chat feature. Each video, when posted to Facebook, receives an average of 14,000 video views. See the final videos below.