What is an average day for an IU student? Our One Day / One Hoosier series seeks to answer just that. About once a month, our social media team packs plenty of snacks and mobile battery packs to document an entire day in the life of a Hoosier. These long days produce amazing rewards as prospective students, current students and alumni engage with the resulting Facebook posts, Tweets, Instagram posts and Snaps. Check out some of our recent adventures on the campaign page.


Through Facebook, Twitter and Instagram, each One Day / One Hoosier episode reaches nearly 300,000 people. Most importantly, Snapchat has generated some amazing engagement, with current students, alumni and prospective students submitting questions through Snapchat's chat feature. Each video, when posted to Facebook, receives an average of 14,000 video views. See the final videos below.

Explore more social media campaigns from Indiana University

See more portfolios