I'm a Jaguar


The #ImAJaguar Social Media Scavenger Hunt invited students to discover the IUPUI campus through clues posted at various times on Facebook, Twitter, and Instagram on Sunday, August 21, 2016.

Followers had the chance to win free swag and the ultimate grand prize—one of two Electra Cruiser bicycles from BGI: Bicycle Garage Indy—if they posted a photo of the correct spot using the hashtag #ImAJaguar.

Grand prize winners were chosen from the followers who snapped the most correct photos. Winners were announced August 23.

Campaign assets

Six clues were posted during a two-hour time period that directed students to a specific person, place, or thing on campus. At each location, a manned station with #ImAJaguar signage and free Jag Swag let them know they guessed correctly.

#ImAJaguar Scavenger Hunt clues.   Clue 1: Hidden behind an @IUPUI residence hall, @IUSONIndy students used to retreat to this greenspace for quiet time.  Clue 2: Located near Ball Hall, @IUPUI students can call this 24-hour location for safety escorts or emergencies.  Clue 3: This office, located near @IUPUICampusCntr, manages 14 parking garages and 51 parking lots.  Clue 4: @IUPUI students can enjoy a salad bar, pasta, sandwiches, and more at the only dining hall on campus.  Clue 5: @IUPUILadyJags and @IUPUIVball have home court advantage at this @IUPUIlocale.  Clue 6: When students need to study late at night for exams, this building hosts the only 24-hour lab on campus.
Tweet from @IUPUI on Aug 21: Keep racing, Jags! #IMAJAGUAR scavenger hunt continues until 3 p.m.! Find correct spots on campus & get FREE swag.
Tweet from @IUPUI on Aug 21: Our two lucky winners will be announced on 8/23 and each will win a new bike from @BicycleGarage! Stay tuned!
Tweet from @IUPUI on Aug 21: Scv Hunt Clue: @IUPUI students can enjoy a salad bar, pasta, sandwiches, & more at the only dining hall on campus.


Winners of the #ImAJaguar Scavenger Hunt were Brandon Slaton and Taylor Hobbs.

The winners, Brandon Slaton and Taylor Hobbs, pose with the red bikes they won.

Explore more social media campaigns from Indiana University

See more portfolios