Spring 2016, Indiana University asked fans which university landmark, legend, event or tradition was the most "IU." Stoked by 200 years worth of school spirit, competition was fierce. Hoosiers of all ages cast nearly 110,000 votes over the three-week campaign period.


Assembly Hall won. Because Indiana basketball. No surprise there. The numbers, however, were pleasantly surprising. The campaign landing page experienced over 19,000 visits. Impressions of Facebook posts, Tweets and Instagram posts reached nearly one million. In all, there were more than 107,000 votes in less than three weeks.

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