Assets for this campaign include:
- A video from IUPUI Chancellor Paydar, where he delivered cookies to students on campus around the holidays.
- A Kelley School of Business animated holiday video
- A hyperlapse video of a "book tree" being assembled at the IUPUI Library.
- Two of the six valentines created for sharing on IU Bloomington social media networks (IUPUI also shared four of its own).
- A "mannequin challenge" Thanksgiving video from IUPUI.
- Drone footage of the Indiana Memorial Union during the winter holidays.
- A joint April Fools' Day video between IU Bloomington and IUPUI that is among the most-engaged with posts of all time on any IU social channel.
- A stencil for pumpkin carvers at IU Bloomington.
- A Facebook Live video stream of a special Veterans Day ceremony at IU Bloomington.
- A holiday video from IU Northwest.