Holidays at IU

Holidays at IU

Whether it's Valentine's Day or Halloween, creating content for the holidays can be a low-hanging, high-engagement opportunity for social media teams. See below for some examples of how IU has celebrated the holidays across its campuses.

Assets

Assets for this campaign include:

  • A video from IUPUI Chancellor Paydar, where he delivered cookies to students on campus around the holidays.
  • A Kelley School of Business animated holiday video
  • A hyperlapse video of a "book tree" being assembled at the IUPUI Library.
  • Two of the six valentines created for sharing on IU Bloomington social media networks (IUPUI also shared four of its own).
  • A "mannequin challenge" Thanksgiving video from IUPUI.
  • Drone footage of the Indiana Memorial Union during the winter holidays.
  • A joint April Fools' Day video between IU Bloomington and IUPUI that is among the most-engaged with posts of all time on any IU social channel.
  • A stencil for pumpkin carvers at IU Bloomington.
  • A Facebook Live video stream of a special Veterans Day ceremony at IU Bloomington.
  • A holiday video from IU Northwest.

Results

A video posted by IUPUI (@iupui) on

Explore more social media campaigns from Indiana University

See more portfolios