Sometimes, you strike gold when you release a video into the social media ether. This is a collection of some of the best-performing videos from the past few years across different IU social media channels.
Campaign assets
As a rule of thumb, "Team Social" tries to keep videos short — usually around 60-90 seconds or less, although, you can sometimes make the justification for a longer piece if it is compelling enough. This page is also a reminder that it's not always expensively produced pieces that do well; sometimes, the best-performing videos are those captured with a phone or a borrowed camera.