Curriculum
Morning breakout sessions (check back for updates; schedule subject to change):
What Would You Fight For?
Liz Harter, Social Media Manager, University of Notre Dame
When Notre Dame's "What Would You Fight For?" marketing campaign turned 10 years old it provided a great opportunity to refresh its social media components. While thinking through how to better market a 2-minute spot airing nationally on NBC, the marketing team identified some best practices of long-form storytelling and where social media fits into it all. Learn how the transformation into an integrated marketing campaign led to a 181% increase in social media performance, a 189% increase in views, a 277% increase in Twitter impressions and a 123% increase in clicks to the website in one year.
10 Reasons Why Social Listening Should Influence How, When or If
Gail Martineau, Senior Social Media Manager, Office of the President, The Ohio State University
Whether you oversee social media for a senior leader or manage accounts for your university’s smallest academic department, social listening should play a critical role in how you approach managing issues - big or small. Learn how The Ohio State University uses its listening skills to effectively use social media.
Keeping It Real: Using GIFs, Emojis and Humor on Behalf of Your University
Ryan Farrell, Digital Marketing Specialist, Purdue University
The vast majority of people think that, in general, brands are not open and honest. This makes all of our work as marketers and social media managers an uphill battle. How can we show our audiences that we are real and authentic? By using social media the way it was intended to be used: as a back-and-forth communication tool instead of a megaphone! We can make sure that our brands stand out by being authentic while everyone else is not. Learn how Purdue University is using gifs, emojis, and humor to be the most authentic we can with our online communities.
Workshops (check back for updates):
- Chris Barrows, NYU, Building a podcast from strategy to launch: This workshop will take attendees through the process of building a process - looking beyond the technical aspects but also guiding them through the strategic thought process of creating a new podcast.
- Jinal Shah, Simple, effective frameworks to unlock ideas across various disciplines within marketing
- IU Emergency Management & Continuity,Tabletop Crisis Drill: IUEMC will take attendees through a mock crisis and break them off into groups to see how they handle communicating during a time of danger.
- Clayton Norman, Indiana University, Getting Your Hands Dirty in Social Media Advertising: Facebook Business Manager can be a little scary to newcomers, so Clayton will show attendees how to do everything from set up an account, to creating an ad and knowing whether it is perfoming well.
Schedule:
8:30-9:30 am: Registration & coffee/pastries
9:30-11 am: Opening keynote with Jinal Shah
11:10 am - Noon: Breakout sessions (pick one)
12-1:30 pm: Lunch & keynote with Chris Barrows
1:40-3:40 pm: Workshops (pick one)
End of Conference
