Matthew Kobach: In 2008, Matthew Kobach became one of the first people to ever pursue a PhD exploring the effects of social media. After stints with a social media data analytics firm, as well as co-founding a social media marketing firm, he found himself at the social media helm of one of the world’s most well-known financial institutions: The New York Stock Exchange.
Matthew revamped the NYSE social media strategy, transforming the iconic financial institution from a social media unknown into an industry leader. The NYSE now boasts a multichannel content strategy designed to demystify the complexities of financial markets, as well as highlight the prominent people and companies that regularly step foot onto the iconic trading floor. Features in Mashable, Vox, Digiday and AdWeek highlight how the NYSE utilizes social media to bridge the gap between Wall Street and Main Street in a way that few financial institutions have been able to replicate.
It’s not clear how brands will strategically use social media in the future, but you can be sure that Matthew is thinking about it.