Looking to learn from the experts about social media best practices? Come to the fourth annual IU Social Media Summit, set for August 7 at the IUPUI Campus Center. Early-bird registration is just $99 and gets you access to a day’s worth of intensive social media sessions with the experts.
Matthew Kobach: In 2008, Matthew Kobach became one of the first people to ever pursue a PhD exploring the effects of social media. After stints with a social media data analytics firm, as well as co-founding a social media marketing firm, he found himself at the social media helm of one of the world’s most well-known financial institutions: The New York Stock Exchange.
Matthew revamped the NYSE social media strategy, transforming the iconic financial institution from a social media unknown into an industry leader. The NYSE now boasts a multichannel content strategy designed to demystify the complexities of financial markets, as well as highlight the prominent people and companies that regularly step foot onto the iconic trading floor. Features in Mashable, Vox, Digiday and AdWeek highlight how the NYSE utilizes social media to bridge the gap between Wall Street and Main Street in a way that few financial institutions have been able to replicate.
It’s not clear how brands will strategically use social media in the future, but you can be sure that Matthew is thinking about it.
Jon McBride: Jon is a media relations and social media manager at BYU where he combines those skillsets to spread the digital reach of the university with influencer relations.
Jon is an annual presenter at the eduWeb digital summit and has also presented at HighEdWeb, Social Media Strategies Summit and various CASE conferences within the past year.
His most unique professional accomplishment was landing a pitch to Beyoncé’s publicist and getting a post out to her 63 million Facebook followers, but his most meaningful work as of late has been in using Instagram stories to address hard-hitting and impactful university topics such as sexual assault, consent, mental health, hate speech, respect and more.
We're working on an exciting lineup of social media pros to bring you the best in tips, strategies and best practices to take your social media performance to the next level. Details coming soon!
