Looking to learn from the experts about social media best practices? Come to the fourth annual IU Social Media Summit, set for August 7 at the IUPUI Campus Center. Registration is just $120 (lunch included) and gets you access to a full day of hands-on workshops and intensive social media sessions with the experts.
Matthew Kobach: In 2008, Matthew Kobach became one of the first people to ever pursue a PhD exploring the effects of social media. After stints with a social media data analytics firm, as well as co-founding a social media marketing firm, he found himself at the social media helm of one of the world’s most well-known financial institutions: The New York Stock Exchange.
Matthew revamped the NYSE social media strategy, transforming the iconic financial institution from a social media unknown into an industry leader. The NYSE now boasts a multichannel content strategy designed to demystify the complexities of financial markets, as well as highlight the prominent people and companies that regularly step foot onto the iconic trading floor. Features in Mashable, Vox, Digiday and AdWeek highlight how the NYSE utilizes social media to bridge the gap between Wall Street and Main Street in a way that few financial institutions have been able to replicate.
It’s not clear how brands will strategically use social media in the future, but you can be sure that Matthew is thinking about it.
Jon McBride: Jon is a media relations and social media manager at BYU where he combines those skillsets to spread the digital reach of the university with influencer relations.
Jon is an annual presenter at the eduWeb digital summit and has also presented at HighEdWeb, Social Media Strategies Summit and various CASE conferences within the past year.
His most unique professional accomplishment was landing a pitch to Beyoncé’s publicist and getting a post out to her 63 million Facebook followers, but his most meaningful work as of late has been in using Instagram stories to address hard-hitting and impactful university topics such as sexual assault, consent, mental health, hate speech, respect and more.
In addition to our keynotes, we're also bringing you lectures and workshops from social media pros and institutions across the country. Here are just a few examples:
We also have sessions lined up tackling crisis communications, voice and channel management, tying your analytics to concrete goals and much more. View the full curriculum.
If you're coming to the Summit from out of town, you'll find a range of accommodations to suit every budget around the IUPUI campus in downtown Indianapolis.
From the Indianapolis airport, an Uber to campus will cost $20-$30 depending on time of day and traffic. A shuttle is available from the airport to campus with stops downtown including at the JW Marriot next to campus, for just $12.
See the map below for hotels near IUPUI and check out Visit Indy to learn more about Indianapolis!
