Social Media Intern Position

Job Description

Application Deadline: September 2, 2019

Position Title: IU Social Media Intern

Hours & Wage: 15 hours per week, $10.15 per hour

Term of employment: To begin immediately and continue through the end of May 2019
Department name: IU Studios
Supervisor’s name and title: Clayton Norman, Social Media & Digital Marketing Leader & Morgan Campbell, Social Media Specialist

Us

IU Studios is responsible for media relations, internal communications, social media, executive communications, media planning, marketing, web, and creative and content services at both the university and campus levels.

You

The Social Media Intern plays a vital role in assisting with the day-to-day creation. This includes posting and planning of social media campaigns and activities at IU Bloomington, further strengthening engagement among the campus’ key audiences while advancing the unit’s marketing communications objectives. The successful candidate will have the following skills: 

  • Visual and creative acuity
  • Experience with being in front of a camera and willing to be the face and voice of IU Bloomington
  • Photo and graphic design background (experience with Photoshop a plus)
  • Experience in shooting content “on the fly”
  • Knowledge of trends in the industry and a willingness to continually explore and become familiar with new apps
  • Ability to think quick-on-your-feet 
  • Sound judgment
  • A basic understanding of social media marketing and communications metrics
  • A flexible disposition 
  • A positive attitude and teamwork-focused approach

The position is usually two semesters; however, depending on performance, has the potential to be extended. This position requires a smartphone and data plan, both of which must be supplied by the incumbent.

Duties and Responsibilities

75 percent—Creating, curating, and tracking content for social media that engages IU’s key audiences and meets its marketing communications and social media strategic plans. This includes—but is not limited to—contributing to the brainstorming and creation of daily social media posts; video, images, and infographics; staffing social media-sponsored events, and utilizing social media analytical tools.

25 percent—Miscellaneous communications support, including but not limited to, editing, research, media monitoring, and reporting, event planning and staffing, content distribution, correspondence, strategic planning, and crisis response.

Education and Experience

Open to all IU Bloomington students, but preference given to those in journalism, public relations, marketing or communications. Experience in “hosting” in front of the camera for video content is preferred. Proficiency in crafting and implementing social media strategy, as well as analyzing and modifying campaigns and shooting and editing photos and video. Must be a proven “think outside the box” type of individual and able to juggle many projects simultaneously and successfully.

Position Specifications

  • Reports to the Social Media Specialist and Social Media & Digital Marketing Leader
  • Responsible for helping to create and curate engaging content for Instagram, Twitter, TikTok, YouTube, Facebook, and other social media platforms.
  • Monitors—and may be asked to respond to—social media channels for questions and concerns from key audiences, especially during crises or regarding highly-sensitive issues and communicates findings with the rest of the social media team.
  • Compiles and analyzes important metrics of social media activity and communicates findings with the social media team in support of strategic goals and objectives.
  • Identifies and reviews social media trends and works with the social media team to draft and modify strategies as appropriate.
  • Performs other duties as assigned or necessary for the effective operation of IU VPCM.

To Apply: Submit résumé and cover letter by email to gosocial@iu.edu with the subject line IU Bloomington Social Media Intern. Please include links to your own social media accounts and any digital examples of your skill and experience. Deadline for applications is Monday, September 2, 2019.